Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google is expanding efforts to properly label AI-generated content, updating its in-house "About This Image" tool with a global standard for detecting the origins of an AI-edited image. The new label was formulated as part of Google's work with the global Coalition for Content Provenance and Authenticity (C2PA).

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google has detailed how it plans to start helping users figure out if an image was created or modified using generative AI tools.

Google is planning to roll out a technology that will identify whether a photo was taken with a camera, edited by software like Photoshop, or produced by generative AI models. In the coming months, Google’s search results will include an updated “about this image feature” to let people know if an image was created or edited with AI tools.

Google will begin using copyright metadata to label AI-generated images, but will it be enough for its most vulnerable users?

Google plans on adding the Content Credentials standard to Search and its ads system to help identify AI created or edited content.

Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.

Google will soon roll out a set of features on Google Search that will enable users to identify if an image has been created or modified using artificial intelligence (AI)-based tools. The company today announced that in the coming months,