The brand, once so popular it became the name of an entire product category, has seen sales fall as consumer behaviors change and competition increases.

A brand rooted in women's empowerment, Tupperware was once untouchable. In the ‘50s and ‘60s, the company financially flourished thanks to “Tupperware parties.” This field sales approach eventually transitioned into online sales,

Once a staple household product for midcentury families, Tupperware said in a court filing that its focus on direct sales ultimately became a weakness.