Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.

Is nothing sacred? YouTube is now rolling out "Pause ads" that encroach on the right-hand side of paused videos. These pause-screen ads, while less interruptive than traditional advertisements, do not appear to reduce the volume of ads on YouTube's platform.

YouTube has introduced ads that pop up when viewers pause a video. The platform, owned by Google, confirmed this new feature on Thursday, stating that it has been rolled out to all advertisers. According to YouTube, when a video is paused, an ad will appear on the side of the screen.